BSc (Hons) Business and Marketing

• BM1001: Creativity, Enterprise And ScholarshipDevelop key skills in scholarship, research and learning technology to aid your academic studies.
• BM1005: Business LandscapeThis module aims to develop your understanding of the contemporary landscape of business.
• BM1012: Consumer BehaviourDevelop your understanding of what influences consumer behaviour, and the importance of this knowledge in different business and marketing contexts.
• BM1013: Introduction To Business And MarketingThis module aims to provide you with an exciting pathway to understand the indispensable role that marketing plays in the business context.

• EIM2003: Business FuturesThis module aims to explore key issues related to the future of business and how organisations can manage these.
• BM2005: Digital MarketingThe module aims to provide you with insights into the core aspects of digital marketing. You will appreciate the multiple platforms and digital communication methods available to modern marketers.
• BM2017: The Responsible MarketerThis module examines corporate social responsibility (CSR) in the context of marketing. It also explores the principles and practices of social marketing.
• BM2018: Applied Marketing PrinciplesThis module aims to provide you with an understanding of marketing theory via the utilisation of fundamental theoretical perspectives and practical organisational contexts.

The sandwich option adds a year in industry between Year 2 and your final year. You work alongside professionals, build confidence in the workplace and return for your final year with real experience on your CV.

• BM3001: Business StrategyThis module provides an introduction to strategy and a range of models and theories so you can understand their use in different contexts.
• BM3009: Contemporary Issues In SustainabilityThis module explores the key issues in sustainability and ethics. You will apply this knowledge to critically appraise the complex interactions and trade-offs between environmental, economic and social factors.
• BM3022: Consumer Psychology And NeuromarketingOptional Modules would be available subject to availability.
• BM3006: Running Your EnterpriseThis module is for those who might be considering starting their own business or working with a small business to help it grow.
• BM3010: Doing Business In Emerging MarketsThe aim of the module is for you to appraise and determine workable solutions that aid in the process of doing business in emerging markets.
• BM3023: Consultancy Project In Business And MarketingWork on a live consultancy project with an internal or external partner. This module gives you an excellent opportunity to apply the business and marketing skills you have gained throughout the course.
• BM3025: Contemporary Digital And Media MarketsThis module aims to equip you with a critical appreciation of the contemporary frameworks, tools and approaches which are available to digital marketers and media creators.