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University of Lancashire, UK · Postgraduate

MSc Digital Marketing Communications

A University of Lancashire master’s in digital marketing communications, taught at UCL in Sri Lanka in 12 months.

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Awarded by

Duration

12 months

Intakes

March, July and October

Awarded by

University of Lancashire, UK

Study at

UCL campus, Rajagiriya

Level

Master’s degree

Overview

The MSc Digital Marketing Communications covers contemporary digital communications, applied social media marketing and consumer psychology in the digital era.

You also build critical thinking skills for postgraduate study and complete a research project on a topic you choose.

A UK master’s in Sri Lanka

Your degree is awarded by the University of Lancashire and taught at the UCL campus in Rajagiriya.

Finish in 12 months

A one-year programme that ends with your own project.

Three intakes a year

Start in March, July or October.

Scholarships up to 40%

Awarded for exam results, leadership and sport. You do not need straight A’s to qualify.

Modules

Course structure

The modules that make up the 12-month programme.

Modules

Contemporary Digital Communications (BM4000) – 40 CreditsMarketing communications now use many digital and non-digital channels that meet within increasingly complex customer ecosystems. This module explores how to plan and manage communications across them.
Digital Marketing and Applied Social Media Marketing Strategies (BM4001) – 40 CreditsStudents will investigate the strategic approach of digital marketing within the business environment.
Consumer Psychology in the Digital Era (BM4002) – 20 CreditsThis module provides an introduction to consumer behaviour from a psychological perspective and explores and how it’s related to the rise of an online consumer society.
Critical Thinking Skills for Postgraduate Study (BM4019) – 20 CreditsThe module aims to develop postgraduate study and learning skills within the academic context.
Research Project (BM4200) – 60 CreditsThe final Research Project can be completed in a topic of your interest in digital marketing.

Modules are indicative and may change. Optional modules run subject to availability.

Your lecturers

Meet your programme leader

Programme leader · MSc Digital Marketing Communications

Roshan Kaluarachchi

Senior Lecturer and Programme Leader · Master of Business Studies, University of Colombo

My focus as an educator is to inspire critical thinking, ethical marketing practice, and innovative strategy application among students.

3+ yearsteaching
33 yearsin industry

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All academic staff

Entry requirements

UCL alumni, graduates and experienced professionals can apply. Not sure you meet them? See your other options.

Degree route

Second class lower

A bachelor’s degree at second class lower division or above.

Professional route

CIM, SLIM, CIMA or ACCA

Professional qualifications equivalent to a British degree.

Experience route

Work experience

Relevant experience that shows you can study at master’s level. Conditions apply.

English

IELTS 6.5

Or equivalent. Needed if English is not your first language, or your degree was not taught in English.

Don’t meet every requirement?

Talk to a counsellor. We will check your results and your options with you, free.

Check my eligibility

WhatsApp a counsellor

Fees and scholarships

Download the current fee schedule, and check which scholarship you could qualify for.

Tuition fees

Current fees and payment plans

Get the full fee schedule for this programme as a PDF.

Full tuition fees and payment dates
Flexible instalment plans
Early bird discounts for advance registration

Download the fee schedule

Scholarships

Up to 40%

Awarded for exam results, leadership and sport. You do not need straight A’s to qualify.

Check your eligibility

Careers

Graduates move into senior marketing and communications roles in brands, agencies and in-house teams. Typical roles include:

Digital Marketing Manager
Social Media Manager
Content Strategist
Brand Manager
Marketing Communications Manager
Performance Marketing Specialist

Skills you will build

Contemporary digital communications
Applied social media marketing
Consumer psychology in the digital era
Critical thinking for postgraduate study
Independent research

University of Lancashire Preston campus from the air

Awarding university

University of Lancashire

Your degree is awarded by the University of Lancashire, a UK university based in Preston. UCL teaches the programme at its Rajagiriya campus, so you earn a British degree without leaving Sri Lanka.

University of Lancashire at UCL

FAQs

Frequently asked questions

Short answers to what applicants ask most.

How long does the programme take?

Twelve months.

When can I start?

There are three intakes a year: March, July and October.

Who awards the degree?

The University of Lancashire in the UK. You study at the UCL campus in Rajagiriya.

I do not have a degree. Can I apply?

Possibly. Professional qualifications such as CIM, SLIM, CIMA or ACCA, and relevant work experience, are considered. Conditions apply.

Can I get a scholarship?

UCL offers scholarships of up to 40% for exam results, leadership and sport. A counsellor can tell you what you could qualify for.

Can I pay in instalments?

Yes. Flexible instalment payment plans are available.

Related programmes

All programmes

Talk to admissions

Apply online or talk to a counsellor about entry routes, fees and scholarships for this programme.