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Shaping the Future of Marketing, One Conversation at a Time

Digital marketing masterclass at UCL

On 23rd July, UCL (Universal College Lanka) hosted a powerful session as part of The Future of Work Series: A Conversation That Could Change Your Career.

The Masterclass for Growth Leaders brought together marketers and industry professionals for an hour of honest, thought-provoking conversation on where marketing is really headed.

Conversation topics:
• Marketing doesn’t need more specialists. It needs growth leaders.
• Why marketing has fundamentally changed
• AI and the future marketer
• Why creativity without data no longer works
• Building brands instead of just running campaigns
• Digital strategy vs. social media management
• Building a career that stays relevant

The energy in the room reflected exactly why this series exists, to spark meaningful conversations about where careers and industries are heading, not just to share theory.

A big thank you to everyone who joined us and made this session such an engaging one.

Shaping the Future of Marketing, One Conversation at a Time

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