
Branding and storytelling
Ali Shabaz of TSA Media on building a brand that stands out and telling its story well.
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LaunchPad · Workshop
3 September 2026
Heminda Jayaweera of TRACE led a hands-on design thinking workshop for the LaunchPad cohort.

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Ali Shabaz of TSA Media on building a brand that stands out and telling its story well.

The cohort explored the startup ecosystem at TRACE and saw how ideas become real-world solutions.

The cohort visited MAS Holdings, one of LaunchPad’s founding partners.