BA(Hons) Business and Marketing


As global markets become more competitive Marketing professionals are much sought after in the dynamic and effervescent Business and Marketing industry. Paradigm shifts in a global context inclusive of the economy, the emerging digital era and savvy buyer habits, are factors that are creating rippling changes in the marketing milieu. With these new paradigm shifts the important role and relevance of the Marketing professional becomes paramount.

Naturally, the demand for Marketing Professionals in many industries is experiencing a phenomenal boom and set to witness a growth of 20%. The time is ripe for those with personality and flair and have an interest in brands, trends, and people, to consider a peg in this dynamic context. The plethora of jobs that will open-up will be catalyst in creating profitable careers for those who love to delve in Marketing and get “their hands dirty”.

Keeping this ‘marketing-scape’ in mind, the University of Central Lancashire’s BA (Hons) Business and Marketing Degree is stylised to create value, incorporating strategy, business insights and information that will propel the student to reach the zenith and compete on a global platform. The students would be privileged to learn how to develop successful marketing campaigns, manage marketing teams, develop brands, market positioning and build brand image, conduct marketing research and competitor analysis, social media, how to be a responsible marketeer and explore strategic approach for marketing. The holistic degree includes key disciplines such as business strategy, human resource management, economics, international business and globalisation. This all-encompassing inter-disciplinary perspective includes trending digital marketing and will ensure that the students gain the best business acumen, whilst sharpening their skills and talents.

Programme Structure

• BA (Hons) Business and Marketing with Work Placement (4 Years)
• BA (Hons) Business and Marketing (3 Years) *

UCLan - BA (Hons) Business and Marketing
Year of study Module Code Module Name
Year 1 (Level 4) BU1108 The Business Environment
HR1025 The Functions of Business
MK1552 Project Essentials
MK1551 Marketing Concepts
Year 2 (Level 5) HR2050 Managing Personnel and Human Resources
BU2103 Global Business Environment
MK2501 Marketing Management
MK2552 Applied Marketing Research
MK2553 The Responsible Marketer
Internship MD3004 Work Placement
Final Year (Level 6) MK3501 Marketing Strategy
BU3309 Business Ethics and Sustainability
BU3413 Business Strategy and Global Growth
MK3552 Contemporary Research in Marketing
MK3812 Contemporary Digital and Media Markets

Each module will have its own assessment structure. The assessment guidelines maybe collected from lecturers once the student is registered in a particular year. Assessments may vary from submitting an assignment or report to presentations and exams. Each module may have one or more forms of assessments to match the learning outcomes specified in the module descriptor. Each assessment will have a marking rubric that defines how marks are offered.

Career Opportunities

• Brand management
• Digital marketing
• Sales and Marketing
• Public Relations
• Marketing Management
• Marketing Research
• Marketing Analysis